Saturday, January 07, 2006

John Webster

Advertising deity, and hero of mine, John Webster (the creator of characters like the Smash Martians, the Honey Monster, the Hofmeister and Cresta bears and Arkwright for John Smith's) died yesterday at the age of 71 while out jogging.

John was a genius, an innovator in his field, and one of the godfathers of British advertising. He leaves behind a classic legacy of truely brilliant adverts.

Last year, the Cadbury's Smash campaign was voted ITV's Best Ad Ever.

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